6 Customer Retention Tips Using Social Media

Retaining customers consumes time, effort, and energy at dealerships. However, social media platforms can strengthen your connection with customers and help retain them effortlessly.

Here are 6 effective customer retention tips using social media platforms.

1. Listen to Your Customers

Social listening must be your first priority, when planning a workable customer retention strategy. Only if you listen to what your customers are expecting from your business, will you be able to deliver that to them.

2. Build Engaging Relationships

Building active engagements with your customers may lead to improved customer retention. Through these conversations you can also build trust and recall of your dealer brand.

Maintaining a good relationship is an ongoing process and requires constant care, effort, attention, and focus.

3. Post Engaging & Informative Content  

Always publish content that is unique, educational, and relevant to your customers.

Posting occasional sales or promotional messages on your social media pages can drive your customers to your business page, increasing customer engagement.

4. Conduct Loyalty & Referral Programs for Customer Retention

Offer rewards and loyalty programs. A referral program can be a big win-win for both your customers and you.

Customers are usually eager to join referral programs since they are rewarded every time someone introduced by them is converted.

5. Encourage Social Media Reviews

If you nudge your customers to leave reviews, the dealership gains more reviews and the process creates strong customer bonding with your dealer brand. This is likely to make them loyal to your dealership.

Online reviews are important to dealers in many ways. Why not use them to drive customer retention as well?

6. Leverage Social Media Stories

Social media stories on Instagram and Facebook are hugely popular with your local audience. Use them to attract and engage customers. Even if they have a short lifespan of 24 hours, marketers are still using them to drive visibility on a daily basis.