5 Tips to Convert Your Online Reviews into Social Media Content

Customer reviews can help the online reputation of your dealership and drive sales. Dealers can also repurpose these reviews to increase their reach by converting them into persuasive social media content.

Here’s how you can convert your best online customer reviews into social media content.

1. Find the Right Online Reviews

The first step in converting your positive online reviews into interesting social media posts is to choose the right reviews. Just because some of your customers gave good star ratings and wrote a few lines about you, it is not necessary to convert them all into social media posts.

Choose the customer reviews that talk eloquently about your vehicles and services.

2. Select and Show the Highlights

Even if you are converting positive online reviews, you should be smart enough to highlight just the part that strongly promotes your dealership.

Try posting this snippet with the review link so that your social media followers can click on it and read the entire review.

3. Make It Short & Simple

If your online customer reviews are long, then keep the social adoption short and simple. The thumb rule is to keep social media posts easy, concise, relevant, and engaging.

Most social media followers will keep scrolling and stop at a post only if they find it interesting and easy to read. If you include the entire online review, then they may not pause to read your post at all.

4. Add Relevant Images

Your social media posts may be well-written, but most of your followers expect images or video. So, try to include images or video of your vehicles, services, showroom, or staff, to draw your followers’ attention.  

5. Say ‘Thank You’

Saying‘Thank you’ and tagging the reviewer is a great way to kickstart a social conversation around the review. It can even fetch you leads, since the friends of your reviewers are likely to see these posts.