5 Reasons to Include Customer Testimonials on Your Car Dealer Website

Over 92% of prospective customers look up online reviews. 68% of them feel that positive customer reviews help build trust in dealerships. Sharing positive reviews on your auto dealer website not only creates a positive first impression, but also makes it easy for potential customers to shortlist their choices.

Here are a few more reasons why it’s a great idea to include customer reviews on your auto dealer website.

1. Builds customer trust

A web page dedicated to customer testimonials can help your dealership gain trust and credibility. The more recent testimonials you publish, the greater your trust quotient.

2. Boosts sales

Customer reviews are incredibly powerful tools. Reviews provide prospective customers with invaluable information about your dealership, along with a personal and unbiased analysis of how your services meet customer expectations.

Customer reviews are inarguably more trusted than product descriptions. Remember, reviews can not only help your customers in the decision making process, but also showcase the real-life value of your offerings and ultimately boost sales.

3. They act like referrals

When it comes to choosing a dealership, customers tend to trust fellow customers. This is exactly where customer reviews step in.

Positive customer reviews act like referrals, convincing your web visitors that they can trust the dealership.

4. Improves your auto dealer website SEO

Reviews not only boost your credibility with customers, but also help search engines discover and rank the auto dealer website better.

Adding new and relevant testimonials regularly will provide search engines with keyword-rich content to crawl. In turn, that improves your website SEO for free.

5. Creates strong customer relationships

Connecting with other customers is a lot easier for your visitors. When prospective customers relate to the real-life experiences of other customers, in turn they will be able to relate to your dealer brand as well. This emotional connection is the key to converting new customers.

Try to use the names and snapshots of customers providing reviews, to make them look even more trustworthy.