9 Proven Customer Acquisition Tips to Drive Auto Sales & Online Reputation
Customer
acquisition is usually an expensive affair, but no dealer can afford to stop
spending since it is essential to drive revenue.
Here
are some proven customer acquisition tips to improve your auto sales and online
reputation cost-effectively.
1. Who’s Your Target Audience?
Not
targeting productive audiences is one of the reasons why customer acquisition
efforts are not as cost effective as they should be.
Research
and find out the most productive audience segments to target, in order to
improve auto sales.
2. Choose
the Right Customer Acquisition Channels
Once
you have shortlisted your target audiences, the next step is to target them on
the right communication channels. Research your audience behavior and the
channels they are active on.
3. Work
on Your SEO
After
you have acquired audience insights, start creating and publishing targeted
content to drive them in.
Always
ensure that your content is search optimized.
4. Provide
Useful Information
Your
content needs to be both search-optimized and informative, if it is to improve
your search ranking and online reputation. You will also need to publish
content at regular and predictable intervals.
5. Engage
Your Prospects
Visual
content like videos will not only attract prospects but engage them and keep them
on your auto dealer website longer. That’s why more than 81% of the marketers prefer
videos.
Try
creating dealer videos to improve your visitor retention and conversions.
6. Create
Viral Content
Viral content helps dealers break conventional barriers and reach out to previously unreachable customer segments. Brainstorm ideas to create viral content.
7. Email
Marketing Works
Every
customer acquisition strategy should factor in email marketing, since this is
one channel that delivers consistent results.
8. Leverage
Social Media Marketing
Over
90% of your customers and prospects spend time on social media, and it makes
eminent sense if your dealership are on these social platforms as well.
Try
nurturing your audience with social interactions, social sharing, and more.
9. Paid
Advertising works
Paid online advertising works well in the short term. Here are the options to choose from:
- PPC campaigns
- Referral marketing
- Affiliate marketing
For more proven customer acquisition tactics to improve your sales and online reputation, Contact Us.