5 Reasons Why Customers Contribute Online Reviews

Online customer reviews have a huge impact on consumer buying decisions. Numbers say that over 90% of prospects read at least one online customer review before first time purchases.

Let’s take a look at some of the reasons why customers contribute these online reviews.

1. To help other consumers

One of the main motivations driving customer reviews is consumers wanting to help fellow consumers. In fact, it is one of the most common reasons cited for leaving a review.

If a consumer has a positive experience with a vehicle or service, they will obviously want others to have the same enjoyable experience, as well.

2. To say Thank-You!

Customers are likely to leave testimonials on request if they’re pleased with your services and want to express their gratitude.

Often, this gratitude will materialize as a shout-out to celebrate the dealership with an all-star rating and a glowing review.

3. To help dealers improve on their services

If a customer addresses an issue with dealer services, or suggests a way to improve services, then obviously it can help the dealership provide even better services in the future.

This is an important factor behind loyal customers writing critical reviews. A positive response to such reviews can help reverse customer churn.

4. Customers need to be heard

A majority of customers need their opinion to be heard and paid heed to. It makes all the difference when the dealership listens to what they have to say.

Embrace their feedback and engage with them.

5. To be a part of the tribe

Thousands of people come together in fan groups and pages to celebrate their experiences by leaving online reviews. Taking part in this group activity provides a feeling of belonging, of being a part of the tribe.