7 ways to Drive More Google Reviews and Boost your Online Reputation

More Google reviews means higher search engine rankings, better visibility, and ultimately increased sales.

Here are a few tips that will help you get there.

1. Request reviews upfront

You’d be surprised to know how many dealerships hesitate to request customer reviews upfront. Asking your customers is perhaps one of the easiest ways to get more Google reviews.

If you’re in a conversation with a happy customer, ask them right away. It’s that easy!

2. Send email requests

Simple email requests can take you a long way. A couple of days after every sale, send a follow-up email requesting a Google review.

Here is how to make the most out of your email requests.

• Be personal!
• Thank them for choosing your dealership
• Let your customers know why feedback is important
• Last, include a link for customers to leave you a Google review.

3. Offer timely responses

Research reveals that more than 53% of customers expect a response within 7 days and only 36% of them ever get one from dealerships.

Responding to both negative and positive feedback shows that you value customer opinion.

4. Handle negative reviews tactfully

Don’t take bad reviews personally. Don’t get defensive. And don’t offer excuses.

• First, apologize for the inconvenience
• Next, explain why the issue occurred
• Third, own mistakes if any, and offer a timeline to fix the issue

When customers see that you are making a sincere efforts to respond, they’re likely to spread the word.

5. Offer great customer service

This is by far one of the most effective ways to get glowing reviews. If customers are happy with your vehicles and services, they’ll feel compelled to leave a positive review when you request them.

6. Accept Suggestions

Most customers would have some suggestions to offer after a sale. Listen to them and accept suggestions. Then request a review.

7. Educate customers on how to leave reviews

Often customers hesitate to leave a review simply because they have no idea how to do it. You can either have a printout available at your store front or share a DYI link that guides them through the process.