7 Easy ways to Reach out to your Customers and Drive more Online Reviews
Now dealers have more ways than ever to connect with prospective customers. There’s email, social media, phone calls, text messages, chat apps, and the list is never ending. But how do you know the channels that work best?
Here are a few tips to get you started.
1. Do your research
In other words, understand your target audience. Use Google Analytics to identify audience segments. Determine the web preferences of your potential customers.
2. Use newsletters
Strong customer relationships are one of the key drivers of business growth. To establish strong connections, you need to stay in regular touch with customers. So how do you get there? A newsletter is one of the possible answers.
Collect the email ids of website or blog visitors and then segment them into prospects and active customers. Use this email list to send out newsletters with discount vouchers, coupon codes, etc.
3. Pay attention to customer feedback
This point doesn’t require any exaggeration. Customers need to feel valued and appreciated and when they see you paying attention, they are likely to appreciate it.
Request customer feedback and offer a timely response when you receive it.
4. Demonstrate your value
Always try to position your dealership as a comprehensive solution to customer needs that covers the entire customer lifecycle. Close customer partnerships can ensure that the competition is not even in the picture.
5. Be active on social media
Social media is by far one of the best platforms to stay connected with customers and prospects. Use Facebook, Twitter or Instagram to keep your fans and followers engaged and keep the conversation lively.
6. Host events
Consider hosting Zoom community meetings that talk about customer pain points and how you resolve them. Even if you are hosting offline events, you are still likely to gain traffic online.
7.Blog regularly
One of the effective ways to stay connected to prospects is blogging. If you blog regularly, customers are likely to read and share your posts. Together, it leads to a positive flow of communication that helps you gain customer trust and loyalty.
For more insights, Contact Us.