5 Social Media Competitive Analysis Tips for Better Customers & Reviews

Analyzing your competitors on social media helps you understand their strengths and weaknesses. This competitor data can also be used to plan successful marketing strategies that drive more customers and positive reviews to your auto dealership.

Here’s are five social media competitive analysis tips to get you started.

1. List Your Competitors

Listing all the competitors in your business area is the obvious first step.

2. Gather Their Data

Since your list is likely not too long, you can easily focus on capturing competitor data. This includes learning about their activities on social media.

You need to gather the following information about your competitors:

• The social media platforms that they are active on

• The number of followers they have

• Their top followers

• Engagement rate on social media platforms

• Hashtags used by your competitors, and more 

3. Conduct Your Competitors’ SWOT Analysis

Once you have gathered competitor data, conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.

Analyzing strengths and weaknesses help in learning about the areas where the competition is tough, as well as their vulnerabilities. Opportunities and threats help in benchmarking the competitive positioning of your dealership vs. the competition.

4. Improve Your Social Media Strategies

By now, you would have a clear picture of your auto dealership’s SWOT. Use this information to deploy social media strategies that can drive more customers to your dealership.

5. Repeat Regularly

Remember, your competitors will also be performing competitor analysis and optimizing their strategies. This is why you need to repeat this exercise every month. Doing so will help you to be in control of your competitive landscape.

For more social media competitive analysis tips to improve your customers and online reviews, Contact Us.