How to Create a Dealer Ecosystem that drives Positive Reviews

Online reviews are the go-to destination for most prospective car buyers before making decisions. There is no greater trustworthy source online than verified customer reviews. This is the reason why many dealerships have already invested in online review apps like Buyerater.

If you still haven’t thought about it, then now is the time. Meanwhile here are a few tips to create a dealership environment that inspires customers to contribute reviews.

1. Respond Quickly

As soon as you deliver the vehicles to customers, gently nudge them to leave a review. In fact you can even help them with the process – just ask for a snap with their brand new ride, and to key in a few words into the Buyerater app on how the whole dealer process helped them.

2. Ease the Online Review Process

Know your customers before designing a review process for them.  They should be able to leave an online review for your car dealership with just a few clicks.

Again, apps like Buyerater are optimized to make the whole process seamless and easy.

3. Be Ready to Handle Negative Customer Reviews

Anticipate negative reviews and be ready with solutions.

Being prompt in redressing customer issues will enhance your reputation with customers.

4. Take Customer Feedback Seriously

Customer feedback provides valuable insights into your store’s strengths and weaknesses.

Use this information to improve your sales and customer reviews.

5. Pay Attention to Social Platforms

Your online review system should connect with social platforms where your customers are active, for instance Facebook.

6. Add Your Employees

When your dealership receives online reviews - positive or negative, ensure that the employees involved are made aware of it.

Sharing these reviews with employees help to improve business operations.