How Car Dealers can Leverage Customer Review Sites

One issue with online shopping is that consumers cannot experience the dealership in person before they actually payi a visit. This is the main reason why customers turn to customer review sites.

Here’s how to make the best use of these review sites.

1. Reviews Help with Marketing

A small snippet from positive customer reviews can be a good marketing tool. These snippets can be from your own website as well as review sites.  Share them on social media platforms to promote your business.

2. Customer Reviews = Free Advertisement

Positive customer reviews act like free advertisements, be it on your own website or on review sites. However, the downslide with third party review sites is that you have no control over the reviews.

3. Improves Google Results

The more results on Google, the better your chances of pushing the competition out of customer searches. Along with your own website and blog, review sites can help you with it.

4. Brings New Customers

Since most consumers look for online reviews to check the authenticity, trustworthiness, and quality of the dealership, positive reviews on review sites can drive more traffic to your dealership. These reviews act like word-of-mouth marketing for your business.

For more information on how to leverage customer review sites to your advantage, Contact Us.