7 Important Online Reputation Management Trends for Dealers

Today, consumers search for everything online, including restaurants, doctors, shopping, services, car dealerships, and more. In order to meet prospects’ expectations, it is critical for dealers to maintain a good online reputation.   

Here are a few trends to watch.

1: Mobile Search Optimization

Most prospects use their mobiles to search for cars. This is why every auto dealer website needs to be optimized for the best customer experience on mobile phones. This is an important online reputation management trend for 2020 and beyond.

2: Online Reputation Management Tools

Several online reputation management tools are available that eases the complexity of your operations. Make the best use of it to automate repetitive processes.

3: Video                                     

Video rarely fails marketers. If you publish interesting, relevant, and informative videos on video-sharing platforms, then you can expect better engagement and customer satisfaction, leading to more customers, conversions, sales, and online reputation.

4: Social Media

Monitoring your auto dealer website and review websites alone is not enough to manage your online reputation. You need to mentor social media channels as well.

Most of your prospects are on social media and social conversations play a huge part in their decision-making. It is critical to manage your online reputation on social media too.

5: Empathy

Empathy never goes out of fashion. Act promptly when customers need help.

Never argue with customers, even if they happen to be incorrect.

6: Trolls

You would have come across trolls at least once on your social media business pages, Trolling can damage your online reputation.

Report the trolls and if necessary, ban them from the page.

7: Online Engagement

Consumers expect you to be active online. And to respond to online conversations, reviews, feedback, etc. By being active online, your store recall, value, and online reputation goes up.

For more information on how Buyerater can help you improve your online reputation, Contact Us.