5 Social Media Tips to Get More Online Customer Reviews
As a
car dealer, are you aware that social media can hugely influence your online review
acquisition process? Instead of waiting for customer reviews, dealers can
leverage social media platforms such as Facebook, Twitter, Instagram,
Pinterest, etc. to go and get them.
Here
are 5 social media tips to drive more online customer reviews.
1. Understand Your Social Media
Channels
It is
good if you have accounts on major social media platforms that bring in relevant
traffic, like Facebook, Twitter, and Instagram. It is also important to
understand the workings of these platforms, since each platform has unique ways
of triggering customer conversations.
For
instance, on Facebook, you can get more online reviews simply by enabling
reviews on your business page. On Instagram, sharing stories can attract
customers who may recollect their own experiences and create more reviews.
2. Respond to Customer Reviews
Your
customers would have invested their time to review your dealership. Make it a
practice to respond to every review and thank them.
3. Solve Your Customer’s
Concerns
Addressing
and solving customer issues and concerns is important if you expect customer
loyalty and positive online reviews.
Customers
usually share their concerns on social media channels. Pay close attention to what
they say, and solve their problems. Nothing delights customers more than timely attention to their concerns.
4. Encourage Happy Customers to
Leave Online Reviews
Nudge
your happy customers to write reviews on social media. You can then share them and even promote these reviews on your own dealer page.
5. Ease the Review Process
Many customers hesitate to contribute reviews since the review process often looks complicated. It is important to ease the review process if you are to get a steady stream of positive reviews. Apps like Buyerater can make the entire process easy for both the dealership and customers.
For more social media tips to get more online customer reviews, Contact Us.