With the advent of new digital technologies, customers expect better attention to detail and service excellence at dealerships. These can also lead to improved customer engagement and impressive customer experiences.
Let’s take a look at a few emerging technologies that can improve your customer experience.
1. Data Analytics and AI
Today, Data analytics and AI solutions like FrogData are being widely used to enhance personalization, and fulfilling customer requests across various stages.
Most of us associate AI with robotics. The same AI technology used in robotics can also be repurposed to drive chatbots that offer immersive customer interactions.
2. Virtual Reality
Virtual Reality (VR) is a powerful technology that can drive immersive customer experiences.
Virtual reality delivers captive, real life sensory experiences by blocking other distractions and then putting customers in front of lifelike product experiences like virtual test drives or showroom visits.
3. Internet of Things
Internet of Things (IoT) can improve dealer productivity and reduce operating costs with "Smart Dealership” apps.
4. Chatbots
Chatbots are an effective and useful technology that can provide accurate and engaging responses 24 x 7 based on previous conversations.
Many dealers are using chatbots to lower workload by letting these bots answer routine queries and concerns.
5. Location-Based Computing
Since more and more consumers are using smartphones for location-based services, location-based computing is becoming increasingly popular. This technology can help dealers use data to personalize their services, Dealers can use this technology to offer location-based promotions.
For more information on emerging technologies that help improve customer experiences, Contact Us.