How Mobiles Impact Your Customer Experience

Smartphones have completely transformed the way consumers interact with dealers and vice versa. This is the main reason why almost every aspect of the customer experience is impacted by mobile phones.

Here are a few pointers on how mobile phones impact customer experiences.

1. Word-of-Mouth Transformation

Today, prospects use their mobiles to research cars and dealers, read customer reviews, and join social media conversations before making purchase decisions.

For most of them, their mobile phone is the new word-of-mouth conduit.

2. Customer Feedback & Online Review Management

Since prospects are always connected to their mobiles, dealers can employ a mobile-first strategy to stay in constant touch with them.

Customers will find it easy to respond in a mobile-first environment, leading to seamless customer interactions.

3. Provides Personalized Customer Experience

Mobiles also help deliver highly effective and personalized customer experiences like proximity targeting in Google ads.

4. Replaces Queues

Most customers do not like queues. With mobile apps, customers can make appointments and pay bills without standing in long queues.

5. Encourages Paperless Transactions

Mobiles are the ultimate ‘Go Green’ tools, enabling digital bills and receipts that can be received, stored, and viewed on smartphones.

Dealers can encourage convenient paperless transactions with a mobile-first policy.  

6. Allows to Visit Stores Virtually

Prospects would like to enjoy the benefits of shopping virtually. Making your store accessible to them via smartphones can enhance your lead retention, ultimately leading to more sales.

For more insights into how mobiles impact your customer experience, Contact Us.