6 Email Marketing Strategies to Drive More Online Reviews

Online reviews play a vital role in managing your dealership’s online reputation. While it is almost impossible to control what people say about your brand online, you can always encourage customers to leave more reviews.

In this article, we’ll discuss about how to make the most out of your email marketing efforts to encourage customer reviews.

1.   Personalize your email

Research shows that more than 12.45 billion mails are sent and received each day. Most prospects receive dozens of emails every day. Personalizing emails can help your dealership stand out, increasing the chances of receiving feedback.

Personalizing emails is not just about addressing the customer by their name. Talk to your customers about the last interaction and thank them for using your vehicles and services.

2.   Timing is the key

Find out the right time to send a post-purchase email requesting a review from your customers.

If you were not able to get a review in-dealership, your customers are most likely wait until they drive around in the new vehicles for some time before they are likely to be reviewing them. This is especially true if they have switched from one OEM to another.

Your dealership may have to send out a couple of reminders in-between.

That reminds us – the best time to request a review is when the happy customers are still in the dealership. An app like Buyerater can make the whole process seamless and easy for both the dealership and customers.

3.   Segment your customers

For better engagement, segment customers based on their priorities and demographic data.

Segment your email list based on factors like customer’s location, age, purchase history, etc. will help gather more insightful customer reviews.

4.   Make the review process easy

By making the review process easy for your customers you are actually increasing the chances of receiving a review response.

Always include a link in your email that customers can click on to leave feedback.

5.   Include graphics

You don’t necessarily have to fill your emails with lots of images or GIFs, but adding a few good images is a good idea.

6.   A/B test your review request emails

In order to know what type of messaging works the best for your customers you need to test your review requests. Test your email’s subject line, length, content, visuals, etc.

For more Email Marketing tips, Contact Us!