How to Use Videos to Promote your Auto Dealership: 7 Tips
Video is crucial to the marketing success of every auto dealer. Research reveals that videos engage users in a way that photos or text alone can’t.
Here are a few tips to get you
started:
1.
Showcase your inventory
and dealership
Using video walkthroughs to showcase
your inventory and show customers how your dealership works. You don’t
necessarily have to make the videos long. Just make sure that it triggers
curiosity and heightened interest in your dealership.
2.
Try video
testimonials
Customer testimonial are nothing but
customers sharing their positive experiences with others, and video
testimonials are quite popular.
With video, you can add an element
of persuasiveness that goes a long way in convincing your potential customers
to take action.
3.
Capture expert
interviews
Look for internal experts or local influencers,
interview them and get these videos in front of your audience.
4.
Publish how-to
videos
If you are selling the new tech. in
your vehicles, consider demonstrating their use to prospective customers.
In fact, 4 out of 5 consumers
believe that how-to videos are helpful. These videos can also help make life
easier for your customer support team.
5.
Run a video
campaign on Facebook
One of the most effective ways to
drive more viewers to your video is by offering something for free. And the
best place to do this is on social platforms like Facebook or Twitter where
people are more likely to spread the word about your giveaway, driving more
traffic and conversations.
6.
Live videos work
Live video gives your audiences an
instant sneak-peek into how things work at your dealership. Viewers spend up to
8.1x longer with live videos than video-on-demand.
Remember, live streamed interviews,
events and presentations can skyrocket user engagement.
7.
Add a personal
touch