6 Tips to Improve your Content Marketing Strategy and Drive More Customers & Reviews
Creating an effective content marketing plan takes time and effort. Here 6 easy tips on how to improve the content marketing strategy of your dealership and drive more customers & reviews:
1.
Know what your audiences need
Before you start creating content,
define your target audience and what they need from your dealership. Use social
media as well as conversations with customers and employees to get clear
understanding of their priorities.
Once done, use this information to
create customer personas, and make your content plan squarely targeting them.
2.
Stick to a schedule
Customers expect dealers to be
consistent. Consider creating a content schedule and sticking to it. This schedule
can vary from channel to channel and that is completely fine. For instance, you
can upload Instagram images on Monday, post a new blog on Tuesday and so on.
3.
Authenticity is key
If your content fails to define your
dealer brand personality, it’s time to change your content marketing approach.
Dealerships that are not authentically themselves are likely to lose
prospective customers.
When creating content, focus on delivering
real value to customers while educating and engaging them. This way, you will
successfully develop trust and credibility with your prospects.
4.
Include more visuals
Visuals make your content marketing
campaigns more compelling. Research reveals that visual content gets 94% more views
than content without visuals. To increase audience engagement levels you can add
video, images, animations, etc.
5.
Repurpose your content
It takes resources to create good
content. Rather than using it only once, consider repurposing content into
several interesting formats.
For instance, take that blog post
that received a lot of engagement. Did it resonate with your visitors because
it served as a valuable resource? If yes, then why not make it a downloadable
guide?
6.
Engage with your audience
In order to give your audience what
they truly need, you have to engage with them. Actively seek regular feedback.
Pay attention to comments.
You also need to realize the fact
that audiences behave differently on different platforms. For instance, followers
on Instagram might behave differently on Snapchat.
For more Content marketing tips, Contact Us.