7 Ways to Build Trust and Drive More Online Reviews

Prospective customers often repose their trust in dealers  recommended by others. Here are different ways to build trust and drive more customer reviews.

1. Create Great Customer Experiences

The best way to win your customer’s hearts and minds is by providing them great experiences. No matter how good your cars and deals are, a lousy experience can still disappoint consumers.

To avoid this, dealers need to listen and understand their expectations and quickly respond to their concerns.

2. Engage Your Customers

To compel your customers to write a review for your dealership, you need to engage with them and actively nudge them towards leaving a review.

Even after they leave reviews, keep them engaged on social media platforms. 

3. Publish Valuable Content

High-quality content can help dealers in a lot of ways, and building trust and engagement is one of them.

To create good content, you need to research customer expectations and concerns. The next step is to research and find engaging answers.

4. Maintain Dealer Brand Consistency

Brand consistency showcases your dealer brand as genuine and trustworthy. If your dealer information is different on different platforms, viewers will find the information untrustworthy, and you are likely to lose customers.

Starting from your dealer logo, tone, color, address, and motto, maintain consistency.  

5. Drive User-Generated Content

One of the important factors that drive consumer trust is user-generated content like reviews and recommendations. More than 92% of prospects trust user-generated content more than dealer messages.

6. Stay Transparent & Authentic

Authenticity is at the heart of your dealership’s trustworthiness. To build authenticity, you need to be transparent and consistent in showcasing the dealership’s customer outlook and culture through your content.

7. Earn Positive Reviews & Good Ratings

Online customer reviews and ratings have a direct impact on dealer trust and online reputation. When customers invest their time to write a review or rate the dealership, then leave no stone unturned to thank them and keep them engaged.

Bonus: Be Easily Accessible

To build trust, your dealership needs to be easily available to customers, irrespective of whichever channel they choose. Customers often have questions, and they would want to contact you for solutions.

Stay attentive and provide solutions on the channel of their choice, as quickly as possible.  

For more information on ways to build trust and earn more online reviews and sales, Contact Us.