The Importance of Keeping an Eye on App Reviews

A few dealers use apps. Here’s why monitoring app reviews is important.

1. App Reviews Help Understand Consumer Behavior

Consumers value the opinion of others before choosing dealers and using their apps. More than 80% of consumers read a minimum of one app review before installing it. The more the positive reviews, the more likely prospects will install your app.

Request user reviews at the right time, such as a few days after downloading the app.

2. Boost Conversion Rates

Responding to app reviews is important. Responding positively to app reviews will drive more positive reviews.

This will help improve your trust factor, thereby, increasing app adoption rates as well.

3. Helps in Improving Dealer Offerings

Online reviews help in understanding the strengths and weaknesses of dealer operations. It is a hard fact is that app reviews are often written when customers are not too satisfied with the app. Their feedback helps in improving your app and maintaining your app store ranking.

For instance, any bug or lag in the app impacts user experience and cost you potential customers. With the help of app reviews, you will be able to troubleshoot the flaws in your app expeditiously.

4. Improves App Ranking

To receive good app ranking and online visibility, you need to increase the number of app reviews. As and when your app rank improves, exposure of the app also increases, resulting in improved downloads.

Drive more positive reviews to gain more exposure, since a single negative app review need to be neutralized by as many as ten positive app reviews.

For more information about the importance of monitoring app reviews, Contact Us.