8 Ways to Promote Your Car Dealership’s Positive Customer Reviews

Promoting positive customer reviews is one of the most effective ways to drive more leads to your car dealership. Here are a few tips.

1. Highlight Positive Reviews on Your Car Dealer Website

It may seem obvious, but many car dealerships still do not promote their positive customer reviews in a big way. It’s now time to change all that.

Display select reviews right on your home page. Ensure that your reviews page has enough keyword density and inbound links to take it to the top of local search results.

2. Share Customer Reviews on Your Social Media Pages

Always promote your positive customer reviews on social media platforms on a daily basis. Spark conversations around them. Spend a little money and promote your popular reviews as promoted posts or boosted posts.

3. Create a Separate Online Review Page

Even better, a reputed solution like Buyerater can give you the tools to manage the entire review process, including the Buyerater app to publish and share your reviews massively on social media, and your own review website that will put your reviews on top of local search results.

4. Use Customer Reviews in Your Email Campaigns

Highlighting a review or two in your email campaigns or your email signature will certainly help your reputation. Make sure that every sales promotion has a customer review component in it.

5. Write a Blog on Your Happy Customers

The customer journey always invokes interest in prospects. You can use occasional blog posts to tell inspiring customer stories.

6. Case Studies also Work

Expect exceptional reviews when you have gone above-and-beyond your normal to help your customer. When that happens, you can use it as a case study and show how your car dealership walks the extra mile for customers.

You can also use the data to inspire and train your staff.

7. Convert Text into Video Content

Sharing positive review videos is one of the best ways to promote your car dealership. Video testimonials and reviews can attract, engage, and drive 80% more consumers towards your car dealership.

8. "Review of the Month” Contest for Your Customers

At times, your car dealership will receive special, heart-warming reviews that can go viral. Arrange a "Review of the Month” contest to promote well-crafted reviews. This will encourage your customers to write exceptional reviews for your car dealership.