Embracing Online Customer Reviews: Why and How

Online customer reviews directly impact the buying decisions of up to 91% of vehicle buyers. They also build trust and improve online visibility. Even if the positive aspects of online reviews are obvious, many car dealers are yet to embrace them as they should.

Here are some important reasons why your car dealership must embrace online reviews.

1: Improves Brand Awareness

Online reviews are researched by more than 91% of online prospects. Reviews boost your brand image and visibility, with recent reviews driving up conversations about your car dealership on online review platforms and social media.

2: Help Enhance Your Car Dealer Website SEO

Customer reviews are now a prominent part of online searches on Google. The volume of recent and positive reviews are important ranking factors, and they help enhance your car dealer website SEO.

3: Influence Your Customer’s Perception about the Brand

Recent customer reviews are now one of the top factors that influence your customer’s perception of your car dealership. Positive customer reviews can build immense trust in your dealership.

4: Provide Honest Insights

Genuine reviews provide useful insights about your auto dealership that can be helpful to prospective buyers. These insights may include the quality of your vehicles and service, best hours to shop, helpful staff, and more.  

5: Help Optimize Your Car Dealership

Online reviews help your dealership to optimize your sales, service, operations, and customer experience. They will not only applaud you on what you do best, but also shine some light on the areas you need to improve before it’s too late.

6: Increase Referrals

Referrals play a vital role in car sales. Recent customer reviews help drive more direct referrals as well.

Related Article: Why Online Reviews are Essential for Your Car Dealership?

How to Increase Your Online Customer Reviews

Now that we know the importance of online reviews, the next question is, how to get more online customer reviews.

Here’s how.

• Get your own car dealership review app (Contact buyerater for it!)
• Showcase and share positive reviews on your website and social media pages
• Respond to every (positive and negative) review inside 48 hours
• Request reviews over email 

Related Article: 8 Ways to Promote Your Car Dealership’s Positive Customer Reviews

For more insights about embracing online customer reviews, Contact Us.