Why Customers Write Online Reviews and How it Helps Your Car Dealership

Every car dealer should understand why customers write reviews, since recent reviews not only drive more leads, but also help with inspiring even more reviews.

Dealers need to know that just a couple of reviews do not really serve the purpose and it is also not too useful if they are quite old. Request more reviews from your happy customers every time you sell or service cars. The more, the merrier!

Before asking for reviews, your car dealership should understand why people write online reviews. Here are some favorite reasons why.

1: To Share their Experience

Most customers write reviews to share a thrilling experience. An online review is also the best chance for a customer to be noticed by the brands that they have done business with. They know that customer reviews will not be ignored.

This helps your car dealership to understand what customers are really expecting from you.

2: To Help Other Buyers

Some customers would like other prospects to know what they can expect at the dealership.  These reviews usually have a narrative predominantly built around the pros and cons of your car dealership.

3: Vent Anger over a Bad Experience

In general, customers with bad experiences share their reviews more readily than others. Negative reviews should be responded to immediately. Apologize for the inconvience, offer a speedy and convincing solutions, and take the conversation offline by providing an email id or phone number. Remember, others are also reading your online conversation, and a convincing solution to a negative review can work positively for your dealership.

Never leave a negative review unanswered for more than 48 hours.

4: To Say Thank You for the Experience

If your customers want to say thank you for exceptional treatment, then what better way would they have, than writing a good review for your car dealership?

Your car dealership can use the content to your advantage by sharing it on social media pages.

5: Dealer’s Request

Over 80% of customers who received a good experience at the dealership would still not write a review, unless you specifically request them for one.  Make sure that you ask happy customers for reviews, after every sale and service.