How Negative Customer Reviews Impact Your Car Dealer Website SEO

The good news is that the impact of negative reviews on your car dealer website SEO, dealer reputation, and website lead generation need not be entirely negative, if you know what to do.

Here are a few pointers.

1. Adds to Review Numbers

Both positive and negative reviews contribute to the number of reviews which are likely to show up in Google search results. The sum total of these reviews act as social proof and help with local search ranking.

Negative reviews do play a role in your car dealer website’s search ranking. Too many negative reviews can impact search ranking.

2. Boosts Credibility

No, a couple of negative reviews will not either show your dealership in a bad light or downgrade your search ranking, provided you take prompt action that is clearly visible in the review comments.

On the other hand, if all the reviews are positive, then website visitors are likely to be suspicious and may even entirely distrust your reviews.

3. Helps with Business Optimization

A couple of less than adorable customer reviews not only bring transparency to your dealership but also help you in troubleshooting hidden deficiencies in dealer operations. Genuine reviews will usually highlight the areas you need to improve.

When people spend more time going through these reviews and your responses, then the average web session numbers of your car dealer website goes up, resulting in improved SEO.

4. Helps Build a Relationship with Your Customers

When your car dealership responds proactively to negative online reviews, it usually results in good publicity. A bad issue resolved with humility and speed can add to your customer retention and help kick start positive social conversations.

For more insights about how negative customer reviews impact your car dealer website SEO and to know how Buyerater can help you in managing negative reviews, Contact Us.