How to Nudge Your Customers to Leave Great Online Reviews
For your car dealership to experience instant results, encourage and convince your customers to leave positive reviews. Here’s how.
1: Find the Right Customers
Every
happy customer can potentially provide your car dealership with a
five star review. Look for your loyal
customers who love your cars and customer service.
It’s
easy to find such customers using the Net Promoter Score (NPS). This will also
help you identify customers who are not too happy with your services as well.
2: Do not Hesitate to Ask
People
rarely take the initiative to write a positive review on their own. If your car
dealership doesn’t ask for reviews, then mostly you will not get them.
Let
your customers know how important their reviews are to your car dealership. The
best time would be while waiting for the paperwork, after they have bought the
car.
3: Build a Web Page for
Reviews
Having your own review page have several advantages over receiving reviews on third-party sites, like better SEO and local search visibility,
Even
better, sign up for a solution like Buyerater. That way, you get your own
instant review app, a dedicated review website to publish reviews, and massive
social media sharing.
4: Help Them Through the
Review Process
Asking
for reviews alone isn’t sufficient. Your car dealership needs to guide
customers through the review process.
Your dealership can send a link with clear how-to instructions that directly takes your customers to the page where reviews have to be posted. You can also send them follow-up text messages or email later.
5: Deploy Customer
Satisfaction Surveys
Occasionally,
conduct customer satisfaction surveys for your customers. In these surveys, you
can ask them about your vehicles and customer service, plus ways to improve the
customer experience.
If
you get positive responses, then ask for a review.
6: Offer Incentives
Do not confuse incentives with bribes!
Just like you have invested time and energy
on your customers, they too would have invested their time in writing a review
for your car dealership. So, offering a discount coupon to say thanks after writing a review will encourage
them to spread the word.