How Content Marketing helps Drive Traffic to Your Auto Dealership

Up to 90% of shoppers looking for a local dealership search for them online before they visit showrooms. Dealers need to publish website content relevant to these searches like car details, vehicle reviews, customer reviews, inventory details, and more, if they are to show up in these search results.

A content marketing plan helps dealers map local searches to their car dealer websites, resulting in more website visits and leads.

2. Content Marketing Helps Car Dealer Website SEO

To succeed, car dealers need to show up on top of local search results, and it takes SEO optimized content marketing to get them there as soon as possible.

Local search optimization leans on user generated content like customer reviews, and the more you have them, the better.

3. Content Assists in the Buyer’s Journey

One of the biggest challenges that car shoppers face is a seamless progression from initial research to buying their car.

It is a long and complicated process and customer choices do change in between. The trick is to retain prospects all along by publishing relevant and valuable content mapped against every stage of the buying journey.

4. Dealer Website Content Builds Trust

One of the benefits of content marketing for your auto dealership is that it builds trust, credibility, and good reputation.

When prospects visit your car dealer website day after day for up to eight months and find good reviews every time, it builds trust, familiarity, and emotional connections even before they visit the dealership.

5. Auto Dealer Content Drives Social Media Marketing

Prospects typically spend long hours on their mobiles, engaging with others on social media conversations.

A carefully planned social marketing plan can push your content marketing to these prospects when they are on social media apps like Twitter, Instagram, Facebook, Snapchat, etc. and showcase your auto dealership.

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