Social Proof: 9 Content Options for your Auto Dealer Website

"Social proof” is not just a marketing concept but a psychological experience. People are unsure of their buying choices will look for responses provided by others who have been there earlier, to guide them.

Here are different kinds of social proof that can be used to empower prospects visiting your car dealer website.

1. Testimonials

A testimonial is a form of social proof that most of us are aware of. It is basically a write-up vouching for a dealership, dealership employee, car, or service.

2. Customer Reviews

Customer reviews and ratings are highly influential social opinion that drives auto dealership website traffic and sales. This can range from a simple star rating to a long and detailed review weighing the pros and cons.

3. User-Generated Content

User-generated images, videos, and other content forms about your auto dealership act as powerful social proof.  This type of content helps customers in making quick buying decisions.

4. Influencer Endorsements

Car buyers are easily swayed by automotive influencers and their recommendations.

Local influencer endorsements on your car dealer website can act like powerful social assurance.

5. Social Shares

Social shares can be effective social proof that can influence prospective buyers. Adding a social share plugin to your reviews and blog pages can empower website visitors to share your content on social networks.

6. Newsletter Counts

Many customers would trust and want to join your auto dealership newsletter mailing list just by looking at the subscription count.

Try adding the subscription number in your next newsletter, with the tagline "Join 15,000 satisfied subscribers by signing up to our Newsletter!’

7. Social Connection Numbers

Social connections like follows, likes, and connections are useful social proof.

8. Email Subscribers

If you have grown a large number of potential subscribers to your marketing email list, then you can include that number on your next email marketing campaign.

9. Awards and other Credentials

If your dealership is doing well in the local market, then you would have received at least a few credentials. Showcasing this makes for good social proof.