How Online Customer Reviews Impact Your Car Dealership
Here are some ways online automotive reviews impact your car dealership.
1: Increases Online
Visibility
Your
online car dealership reviews are one of the critical factors that determine how high your car dealership website is ranking on Google.
The
frequency, quality, and quantity of your online customer reviews have a positive
impact on the online visibility of your dealer website.
2: Builds Trust
Recent
online customer reviews evoke trust in prospects planning to visit your car
dealership. In fact, peer reviews are most trusted than professional reviews.
Recent
reviews from your car dealership’s happy customers are trusted by up to 90% of
your online visitors.
3: Improves Auto Dealership
Walk-ins
Positive
reviews also impact dealer showroom footfalls, improving your sales.
In
fact recent customer reviews are increasingly becoming the deciding factor when
choosing between two dealerships.
4: Enhanced Business
Operations
Receiving
any kind of reviews, both good and not so good, is in fact good for your car dealership.
Good
reviews drive both leads and sales. Occasional not so good reviews not only adds
authenticity and trust to your good reviews, but also acts as valuable customer
feedback. Act on them and you will receive even more good reviews.
5: Influences Purchase
Decisions
Online
reviews have a direct impact on the purchase decisions of automobile buyers.
A
survey in the U.S. indicates that around 93 percent of car buyers have
bought their cars based on online reviews.
As
mentioned earlier, online reviews help you understand customer expectations
better. They will also assist you with planning your paid marketing, since you
will clearly know customer intentions better.
For more insights, Contact Us.