How to Build a Review Marketing Strategy for Your Car Dealership

1: Increasing Number of Online Customer Reviews

Driving as many positive reviews as possible needs to be the #1 objective of any review marketing strategy. Recent positive reviews not only deliver more leads and deals, but also helps drive negative reviews out of sight of most prospects.

Generally, you’re good if you have 6-10 good reviews posted every week.

2: Improving the Quality of Your Customer Reviews

Remember, it’s not about the numbers alone.  Poor online reviews can hurt your SEO, review marketing, and online reputation as well.

Your response also matters. Remember to respond to every customer review expeditiously. Negative reviews should be addressed inside 6 hours.

3: Increasing Your Aggregate Star Rating

The average of the combined star ratings on any platform matters when building a good review marketing strategy. Aim for a star rating as high as possible.  

When prospects choose a dealership, most are likely to select the ones that has a star rating of more than 4.2. Work towards this number for improving your car sales.

4: Leveraging Online Review Platforms

It’s best if you have a dedicated review page or platform like Buyerater to anchor your review marketing efforts.

Platforms like Buyerater makes the entire review lifecycle seamless and easy to manage.

5: Increasing the Frequency of Your Car Dealership Reviews

Most prospects do not trust reviews that are two or three months old. The frequency of reviews matter and if your auto dealership fails to add recent positive reviews, then you may lose not only prospects but also your search ranking.

6: Monitoring Your Online reputation

One of the important things to prioritize when shaping your review marketing strategy is monitoring your online reputation.

You have to monitor dealer reviews across review platforms, average ratings, and how well you compare with your competitors.

For more insights to know how Buyerater can help, Contact Us.