5 Common Mistakes to Avoid when You Request Online Reviews
When requesting reviews from your customers, try to avoid these common mistakes.
1: Spamming Your Customers
Once
you send an email request, wait til they respond to it. Take special care to
make this request personal and polite.
Bothering
your consumers with email after email may even trigger negative reviews.
2: Requesting Reviews from
Everyone at Once
Reviews should be generated regularly but a bunch of customer reviews shouldn’t go online at the same time. If your website visitors find out that reviews have been published one after the other, then they might even get suspicious.
Instead
of requesting everyone for a review at one go, make it a periodic process.
3: Impersonally Requesting Customer
Reviews
It
is statistically proven that personalized email are up to 760% more effective
than impersonal communication. There is no harm in automating the email process
but make sure that you personalize it and address your customers by their names.
If
you are sending an online review request via email, try including their name in
the subject line.
4: Asking for a Positive
Review
Customers
do not want to feel like they have been influenced or manipulated into writing
something. You should always ask for genuine
opinion and not insist on customers writing only positive reviews for your dealership.
The
trick is to identify and request happy customers who are likely to write
positive reviews.
5: Not letting them go until
They Write a Review
One
of the common mistakes while asking for a review is not really letting
customers go until they write one.
When
hurried, your customers may write something which may be of no real value for your dealership.
Bonus Point: Paying Customers
for Online Reviews
Paying
customers to write positive reviews may get your dealership into legal trouble.
Even Google may blacklist your website. Instead, build excellent customer relationships and a good
online reputation.
For more insights into the common mistakes to avoid while requesting online reviews and to know how Buyerater can help, Contact Us.