Why Online Customer Reviews & Ratings Matter

1: Influences Your Website SEO

Online customer reviews are user-generated content (UGC) that plays a vital role in search engine optimization (SEO).

User generated content and ratings can also increase your car dealer website credibility and popularity.

2: Information that can be Trusted

Since reviews and ratings are usually shared by customers who have personally visited the dealership either to buy or service a car, it is trusted by most prospects looking for a dealership.

The more the number of recent reviews, the more your trust quotient.

3: Consumers Value Online Reviews & Ratings

If you have a lot of recent customer reviews and ratings, then prospects are likely to purchase from you even if your services are priced higher than market average.

Prospects value reviews & ratings as much as personal recommendations, and it is only natural that they tend to choose dealers trusted by recent customers.

4: Provides Customer Insights

Reviews & ratings help your dealership understand customer expectations, and acting on them can lead to better customer loyalty and dealer profitability.

5: Helps with Marketing

Sharing your recent reviews on web and social platforms can help your marketing.

You can add recent customer reviews to your marketing collateral as well, including email, newsletters, etc.

For more insights, Contact Us.