Reputation Management: 5 Social Media Tips

1. Pay Attention to Your Username and Display Name

This one is a no-brainer. Always choose your dealership name as your user name and display name. Retain the same username across social media platforms.

2. Choose Your Profile Image Carefully

The profile image of your dealership page should be the dealership logo.

Most social media platforms will also allow you to add a background image. It would be a good idea to choose an interesting dealership image or promotional banner as the background image

3. Add a Company Bio

Company bios are critical to helping visitors understand what your dealership is all about. Highlight your value proposition in your bio, and add a call-to-action as well.

Some social platforms will also allow you to highlight your interests.

4. Target Productive Audience Segments

It’s time to let go of your one-size fits all social media strategy. Identify productive prospect segments and plan your reputation building exercises to target each one of these segments.

To effectively put a segmented reputation management plan in place, you need to know the age, gender, occupation, education level, interests, and concerns of your target segments.

5. Monitor Your Mentions

Reputation management is as much about listening. Make sure that your social media mentions are tracked and monitored using social monitoring tools.

Following your mentions will help you to be in touch with customer priorities, which helps in optimizing your social media marketing.

For more social media tips to improve your online reputation and to know how Buyerater can help you with it, Contact Us.