5 Important Insights into Online Reputation Management

Here are a few things every dealership should know about Online Reputation Management (ORM).

1. Online Reputation Management is not an option anymore

Online Reputation Management is no more an option. On the other hand, it is a pressing daily task if you are to do it well.   

Fortunately, we have apps like Buyerater.

2. ORM demands a Good Online Presence

The trick is to create a lot of recent content - online reviews, business listings, social conversations, case-studies, and more. Recently published content will not only improve your web ranking, it will also push older, less than favorable content out of sight.

3. Remember, Most Prospects Meet You First in Search Results

More than 90% of the prospects search online before shortlisting dealerships. Many of then do not look past the first 5-10 search results. If you fail to show up, then your dealership will be invisible a large number of prospects.

4. Prospects Trust Google and Social Media

To choose the right dealership, prospects research reviews online as well as on social media. They trust Google and treat recent reviews like trusted personal opinion. They will also engage in social conversations with friends and followers.

Without a good online and social reputation, you are unlikely to get the lion’s share of your local market.

5. Customers Write Online Reviews

More than 71% of customers are likely to review the dealership. Positive customer reviews can boost your business, and negative reviews can cause immense damage as well, if not handled appropriately.

Always respond to reviews. Acknowledge positive reviews.  When confronted with negative reviews, apologize for the inconvenience first, then offer a speedy solution and share your contact details to take the conversation offline.

For more information, Contact Us.