How to Drive Customer Reviews on Social Media

Here’s how you can get more customer reviews on social media platforms.

1. Read Customer Comments & Mentions

Don’t wait for customer reviews to find out what customers are talking about your dealership. You just have to read their comments and mentions on social media. It’d all there - their sentiment, voice, and concerns.

2. Ask Questions

Neutral questions like ‘Did you visit our dealership today?” can easily and quickly trigger revealing conversations with your followers. These are as good as reviews, and they help you understand customer expectations in a relaxed setting.

3. Design Surveys & Feedback Forms

Not every customer will be ready to leave a review publicly. Try surveys and feedback forms to get around this and factor in your customer’s voice.

4. Invite happy Customers to Review Your Dealership

On certain social media channels like LinkedIn, you can invite your connections to review and recommend your dealership. Most will accept an invite if you time it just after a sale or service.

5. Request Online Reviews through Email

Another way to get more customer reviews is to send out regular email invites. Apps like Buyerater can help streamline the entire process.

6. Follow Up                                       

After sending out the initial email, wait till the next weekend for a response before scheduling a follow-up email or call.

7. Promote Recent Customer Reviews

Promoting your recent customer reviews on your social media channels is one of the best ways to get more customer reviews. When you share, don’t forget to remind your connections that they too can review your dealership.

For more information on different ways to get customer reviews on social media platforms, Contact Us.