How to Get More Customer Reviews for Your Car Dealership: 10 Tips
But,
here are ten interesting tips for car dealers to get more online customer
reviews.
1: Draw Up a Review Strategy
Simply
asking for reviews will not get you more reviews. Instead, think through the entire process -
why, when, and how to ask for reviews. Then draw up and implement a coherent
strategy.
2: Measure
Once
you have implemented a review strategy, track the outcome to understand if it
is working well for the dealership or not. Track results for a few weeks to
understand the best time and day to ask for reviews from customers.
3: Provide Excellent Customer
Service
Your
customer service plays a big role in getting those customers to write reviews
for the dealership. Remember, good customer service is not just good behavior.
Be attentive to customer priorities, and answer questions promptly.
4: Ask for Reviews
proactively
Even
if your dealership meets or exceeds customer expectations, your staff will
still need to ask for reviews at the opportune time. Map customer touchpoints
and train your staff to request reviews when customers are likely to oblige.
You
can also convey the message through posters and other displays at the
dealership.
5: Tell your Customers Why
When
requesting reviews, it is important to let your customers know why it is
important. Tell them they are not only helping others make the right choice,
but also heling the staff who assisted them.
6: A Dealer Review Website Encourages
More Online Reviews
Many
consumers do not like to divulge their personal information on third party
websites, in order to leave reviews. A review app like Buyerater can help alley
this concern.
Buyerater
provides your dealership with your own review website to post reviews.
7: Don’t Ignore Reviews
Every
customer review needs to be acknowledged inside 48 hours.
The
golden hours to address negative reviews before they can cause significant
damage used to be around 6 hours, but not anymore. With always-on mobiles,
negative reviews can spread and cause damage inside just 30 minutes. Address
them as soon as you can.
8: Share Outstanding Customer
Reviews
To encourage
more reviews for your local dealership, share well-written reviews both on the
home page of your dealer website and on social media.
9: Leverage Social Media
Be
proactive on social media. Share pictures and videos of happy customer moments.
Customers who figure in the pictures are likely to share their joy in the
comments, which work like recommendations.
10: Check what your Local
Competitors are doing
Follow
your competitors and see how they are handling customer reviews. This may help
you to discover useful tips.
For more tips on how to earn more online customer reviews, Contact Us.