Get Star Ratings in Google Search Results: 4 Tips

The star ratings that appear during Google search results are an important factor that showcases the trustworthiness of your dealership.

A star rating of 3.5 or above is likely to drive more footfalls to your dealership.  Dealers can expect their CTRs to improve by up to 30% just by displaying a good star rating in search results.

How do you get to display star ratings in Google search results? Here are four tips.

1: Get Online Customer Reviews

The first thing to do is to get happy customers to review your dealership.

The reviews should be about your dealership, your vehicle lineup, services, and customer experience. They should also contain valid reviewers’ names.

2: Publish Reviews and Ratings on Your Car Dealer Website

Publish reviews on your car dealer website, along with a dealer rating. Google will need both before you can showcase your star ratings in search results.

3: Publish Schema Markup

After publishing customer reviews and ratings on your website, you need to notify Google. For that, you need to implement basic schema markup on your car dealer website.

You also need to include a markup explaining your dealership – the brands you sell and service, your address, contact details, working hours, etc. Adding this on your web pages acts as a trust factor to your visitors as well as Google.

Once you have implemented the schema markup, the next is up to Google.

Tip 4: Site Authority

Your website authority can impact your star rating on Google search results. To improve your site authority, focus on the relevance and quality of the content on your website, social media pages, blogging sites, etc.

Ensure that you follow the right SEO techniques.

Bonus: Organic & Paid Searches

Another option that can reflect on your star-ratings in organic search results is car reviews. Try to get genuine vehicle reviews as well.   

In paid searches, getting star ratings can be a challenge since the process is automated and you have no control over it. Try to provide the best customer experience, since good online reviews are crucial to good star ratings.