5 Ways Online Reviews Help Car Dealers to Improve Sales
1. Promotes the Dealership
Online
reviews are user-generated content that acts as powerful word-of-mouth for your
dealership. Since dealerships sell within a local area, customer reviews can be
an excellent tool for marketing without interruption.
With
tools like Buyerater, dealers can publish good geo-verified customer reviews
daily.
2. Builds Community
Connections
A
continuous stream of reviews help to create unending conversations and
top-of-the-mind recall with the local communities. With time, the dealership is
likely to be a familiar and trusted name with prospects before they even step
into the dealership.
3. Shows Up in Local Searches
Reviews
help your dealers by showing up on top of search results when your prospects are
looking for cars. They also help improve your SEO.
Focus
on receiving high review ratings from multiple recent reviews, since they are
one of the factors to rank high with Google.
4. Improves Business
Credibility
The
more recent customer reviews, the more your business credibility.
It
may not be a good idea to remove all your negative reviews, since it is a mix
of both positive and negative reviews with the good reviews in great numbers
that help build better consumer trust.
5. Helps with Improving the
Dealership
Online
customer reviews are a great source of valuable customer feedback. They help in
no small measure to highlight what’s working really well and what’s not.