Why Dealers Need to Stay Away from Fake Online Reviews
Fake reviews can completely ruin the reputation of your car dealership. Here’s why dealers need to stay away from fake online reviews.
1. Focus on ‘Real’ rather
than ‘Perfect’
Do
you know that most customers do not trust all five star reviews? Instead, a
star rating between 4.5 and 4.8 may turn out to be best for your dealership.
Get
your customers to write real reviews, instead of faking "perfect” reviews. An
app like Buyerater is designed to get your happy customers to post reviews when
they are still at the dealership.
2. Fake Reviews are Illegal
Fake
reviews are not only harmful but may also be illegal. They may attract expensive
and damaging punitive action.
3. Dealers Risk Losing Trust
Between
a dealership and its prospects, trust is the most important factor that make or
break sales. Prospects often look for reviews before choosing a dealership, and
if prospects realize that a dealership is using fake reviews, then the damage
is likely to be extensive.
Instead,
earn good reviews from real customers.
4. Falling Short of Customer
Expectations
Imagine
a few prospects trusting fake reviews and visiting your dealership expecting
something extraordinary. If you fail to meet their expectations, then you are
likely to lose more than just a couple of sales.
Don’t
fall into the vicious cycle of fake reviews triggering genuine negative
reviews.
5. Using Fake Reviews is a
Losing Game
A short-term
gain achieved through fake reviews does not last for long. A fake rise in your
star rating may lead to a long-term negative image. Stay away.