How to Improve Your Car Dealership’s Online Reviews
1: Create Your Own Review Page
The
first thing you should do is to create your own review page on your car dealer
website. Even better, use an app like Buyerater which comes with your own car
dealer review site.
2: Publish Guidelines
Review
your customer process and identify customer touch-points where you can request
customers for a review. Then publish guidelines for your staff.
3: Take Help from the Experts
If
you feel this is overwhelming on your own, then don’t hesitate to take help
from experts like Buyerater who offers
an easy and robust process as well.
4: Request Feedback from
Every Customer
Request
feedback from all your customers. This will help you to find out issues and
take action to improve your dealership.
5: Personalize Review Requests
Personalize
your review requests even if you are automating it. Address them by their first
name, and try to send the request from a staff account rather than an
impersonal sales or marketing account.
6: Offer Review Writing Tips
Many
customers find the task of writing an online review rather daunting. Help them
with useful tips, as well as the video review option which Buyerater offers,
where all they have to do is speak their mind.
7: Respond to the Online Reviews
Honestly
Responding
to online reviews, both positive and negative, publicly and honestly can take
your relationship to the next level. Thank them for positive reviews. When
addressing negative reviews, apologize for the inconvenience and respond with a
cool head.
8: Use Email Signatures with Review Links
Include
a review link in the email signatures of your customer-facing staff. Try it and
see the difference
9: Offer Incentives for
Online Reviews
Incentives
should be the last resort. However, incentives should never be conditional to
writing a positive review.