In-Dealership Customer Reviews vs. Third-party Reviews: 4 Advantages
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Four advantages of in-dealership customer reviews over third-party reviews.
1:
Builds Site Authority
Every
time customers review your dealership on your own website rather than 3rdparty review sites, they are publishing unique user-generated content. When Google crawls your website, it will discover and index the new
content, and your reviews will start showing up in web searches.
Over
time it will help improve your search ranking and website authority.
2:
Star Ratings on your own website
Most
prospects do not dig deeper than three customer reviews when they see star
ratings. Your car dealership’s star ratings influence and help customers with their decision making.
The more the number of ratings, the more likely your customers are to shortlist
your dealership.
This
also results in improved search ranking, website traffic, and ultimately, sales.
3:
Powerful Decision Support Tool
It
is a fact that good customer reviews drive significant local traffic to
your car dealer website. Online reviews act as powerful prospect magnets.
Buying
a car is a big decision for most customers, and they constantly look for
decision support before finally taking the plunge. This is where reviews play a vital role.
4:
Act as Personal Recommendations
For up to 92% of prospects, online reviews are as trustworthy as personal recommendations. However, prospects do tend to distrust all 5 star reviews.
A star rating in the region of 4.8 seem may be your best
bet. On the other hand, anything less than 3.5 could hurt your dealership
badly.
For more advantages of in-dealership customer reviews and to understand how Buyerater can help you, Contact Us.