How to Increase Your Car Dealership Conversion Rate using Customer Reviews
1: Highlight Recent Reviews on your Dealer Website and Marketing Collateral
Up
to 91% of online prospects trust recent reviews as much as personal
recommendations. Highlight your recent reviews prominently on your website and
marketing collateral. Sharing customer reviews on social media is another
effective way of drawing prospects into your dealership.
2: Request Happy Customers to
Share Their Experiences
Before
you can share reviews, you need a process to request reviews from every happy
customer. Encourage them to write a review when they are still at the
dealership.
3: Make the Review Process Effortless
If
the review process is effortless, then your chances of getting more reviews go
up. Apps like Buyerater can make the entire process easy and seamless.
3: Publish Only Genuine
Reviews
Never
fake it. Prospects are smart enough to understand genuine reviews. Instead,
deliver 5 star customer experiences and then request reviews.
4: Provide Customers with a
Reason to Review You
It
is difficult to get customers to review your dealership without an element of
customer delight. Making the car buying process easy and delightful is key to
getting good reviews.
5: Request Multimedia Reviews
User-generated
multimedia content like videos add more value and increases your conversion
rate. Optimized video reviews help in improving your SEO as well.