The Future of Online Customer Reviews: 9 Trends

1. Online Reviews will be a Defining Part of Content Marketing

In the future, online reviews will be a defining part of marketing content such as whitepapers, sales letters, SEO strategy, case studies, and ad campaigns.

2. Linking Reviews to Social Profiles

Pesky anonymous reviews are on their way out, since only reviews from real buyers will be treated as authentic. They are likely to be validated by clicking on the reviewer’s social profiles.

3. Reviews and Keywords

Reviewers are naturally seeking attention. Conversational keywords that rank high in voice searches are likely to become popular with them.

4. Review Response Time is Narrowing Down

Many dealerships are responding to negative reviews within 24 hours and it is not making customers happy. In the near future, it is likely to be less than 6 hours, which requires dealerships to be customer-centric.

5. Multimedia is the Future of Online Reviews

Micro-videos are now trending in apps like Instagram, Vine, etc. Soon review platforms are also likely to adopt this feature, enabling evidence-based customer reviews.

6. Expect More Emotional Play

Online review platforms are likely to be more social, incorporating tools to express emotions with just one click, like animated stickers in the comments.

7. Customer Reviews May Leave Product Descriptions Behind

A product description is a vital component of e-commerce. In the future, you are likely to see more consumers reading customer reviews than product descriptions, to analyze products and services.

8. Buyers will Read Their Friend’s Reviews First

The reviews in the future will be available on social networks and shoppers who want to purchase a product will read their friends’ reviews first.

9. Facial Recognition

Even now, facial recognition apps are available that allow dealers to read customer emotions. These apps are likely to be popular in future.  

For more insights into online customer review trends, Contact Us.