9 Interesting Facts about Online Reviews
Here are some interesting facts about online reviews.
1. Importance of Online
Reviews for Local SEO
It is
essential to gain local search visibility, if a car dealership is to improve sales.
This
is where online reviews come in. They have a huge impact on website SEO.
2. Online Reviews as Purchase
Influencers
More
than 90 percent of prospects read online reviews before buying a car. Remember,
recent online reviews are as trusted as personal recommendations.
3. Positive Online Reviews =
More Sales
If
your car dealership has received several positive online reviews recently, then
it is likely to attract more eyeballs, resulting in increased sales.
4. You can Turn Negative
Reviews into Positive Conversations
Negative
reviews are a fact of life. Fortunately you can still turn most of those
negative reviews into positive conversations.
The
thing to do is to respond proactively as soon as possible. Offer a speedy and
convincing solution and then take the conversation offline by sharing your
contact details.
It
is also important not to confuse negative reviews with fake reviews. If you know
that a review is fake, then flag it.
5. Local Reviews are Highly
Trusted
Online
reviews from your local customers are held in high esteem by prospects. Try to earn
these reviews at every available opportunity.
6. Facebook and Online
Reviews
Just
like review websites, Facebook is also a favorite destination of prospects
looking to buy a new ride. Facebook
users not only read buyer stories, but also end up messaging their friends for
buying tips.
7. Your Star Rating is Based on Customer Ratings
The
star ratings that you see below a Google search result is the combined result
of the user ratings that you have gained from customers. Pay attention to them,
since this rating is the #1 factor that shapes the all-important first
impression.
8. Negative Reviews spread
Faster than Good Reviews
Customers
who are dissatisfied tend to react faster, tell others, and write reviews than
happy customers. It is important to address customer concers right at the
dealership, and a review app like Buyerater can help you do this before the
negative is published.
9. Almost 20 percent of reviews
on 3rd party sites are Fake
One in
every five reviews that you read on third party websites are likely to be fake.
If you come across fake reviews targeting your dealership, then don’t hesitate
to take action.