How Online Customer Reviews Impact Purchase Decisions

Online Reviews Matter! More than 93% of people say that online customer reviews impact their purchase decisions. Dealers need at least a 3.3-star rating to stay in the game.   

Here are different ways online customer reviews impact dealerships.

Online Customer Reviews in Customer Engagement

Customer reviews are a two-way street where prospects are reading them before making their purchase decisions, and later many of them will be willing to leave a review if they are asked to.

If dealers are to build a durable business reputation, then a steady flow of good reviews matter.

Online Customer Reviews on Purchasing Behavior

Buying a vehicle is a major event for most buyers, and social, psychological, and personal factors impact purchase decisions. Customer reviews do influence all of these factors, and dealers need to find ways to earn positive reviews.

Most prospects read about 3 reviews, and many of them treat recent reviews like personal recommendations.

Online Customer Reviews in Building Trust

Truly customer-centric dealerships earn a lot more reviews on a regular basis than dealers who do their job very well. This happens because customer-centric dealerships enjoy close customer relationships and it is easier for them to request reviews.

The easiest way to step into the space is to opt for a solution like Buyerater which makes it easy and seamless to request, publish, and share reviews.

Online Customer Reviews in Promoting Your Dealership

Customer reviews have a social influence on other buyers, and it can be helpful in promoting your dealer brand. Everyone will be a part of a community and they like engaging with it.

They are also interested in conversing about buying decisions with their peers, friends, and families who have shared views about the products they are planning to buy. The only way to be there when they are looking to buy a car is to establish a highly visible social presence.

Always engage with your local community.