5 Tips to Optimize Visual UGC for More Customers & Reviews
Visual
content is not just for entertainment. Consumers are using it for making
purchase decisions as well. More than 88% of the buyers look for images and
videos posted by other customers.
Here
are five tips to optimize your visual User Generated Content (UGC).
1.
Showcase the Visual Content on the Product Page
Two shoppers out of five expect to see visuals posted by other customers on the business website, rather than searching for it on review websites.
Publishing
positive visual UGC on product pages can nudge prospects to make a buying
decision.
2.
Organize UGC around Customer Touch-points
Instead
of randomly publishing visual UGC, look for customer touch-points, For instance, product pages, monthly specials, etc.
3.
Ensure Easy Access
This
is one of the important visual content optimization tips. If you have more than
one dealership or retailers working with you, then share the UGC visuals with
them as well for wider reach. Whichever dealership or store your customers
choose, they should be able to find the visual content.
4.
Use the Visuals in Marketing Campaigns
Make the best use of the visual UGC to drive more customers and reviews by using it for your other marketing campaigns.
One thing to bear in mind is that before
publishing the images elsewhere, make sure you have the permission to repurpose
them.
5.
Collect & Promote UGC Visual Content
Continuously
collect and promote visual content from your customers. A real image is more
convincing and trustworthy than the images posted by your auto dealership. So,
never stop collecting more.
For more user-generated visual content optimization tips to improve your customers and online reviews, Contact Us.