As a dealership owner, you must be dedicating a large amount of your time and budget to acquiring new customers. However, existing customers are one
of the most valuable resources of your dealership, and paying attention to them
is the secret to keeping your business thriving.
Here’s how:
1. Provide excellent customer service
All your customers deserve the best customer service, but repeat customers bring in significantly more revenue and profits than others.
This is why creating special incentive plans for long
standing customers happens to be a good idea.
2. Stay in touch with your customers
Staying fresh in your customer’s minds is crucial to getting more repeat business. Create a marketing calendar exclusively for existing customers and email them all your new launches and special offers.
This way, you can promote your dealership while
making your customers feel special.
3. Pay attention to details
Go that extra mile for your customers by paying attention to their
priorities. Send out greetings on special
occasions, to build emotional connections with them.
4. Prioritize your loyal customers
Create exclusive discounts for your loyal customers to boost
repeat purchases. If you are worried about killing your profits at the cost of
retaining customers, think twice. When executed rightly, this strategy
can in fact help in improving your revenues.
5. Leverage social media
Staying active on social media is yet another way to keep
in touch with repeat customers. Tag them occasionally and request them to share
your posts, in order to reach an even wider audience.
6. Collect customer feedback regularly
Use customer feedback to find out areas for improvement. There
are dozens of ways to collect reviews, and asking your customers upfront is one
of the most effective.
7. Create customer loyalty programs
A meaningful Loyalty program can help retain long standing customers. Consider giving exclusive discounts to the ones who use referral codes and incentives for those who bring in new prospects.
For more information, Contact Us.