Successful Storytelling to Improve Car Dealer Sales & Reviews: 5 Tips

1. Work on Your Content Marketing Strategy

Before you try marketing in the form of storytelling, you need to understand the content preferences of your customers. Always plan ahead and come up with a workable content marketing strategy.

Get your team involved in it, brainstorm ideas, research essential data, and come up with invocative storytelling content that improve your sales and positive customer reviews.

2. Create Your Own Story, Don’t Copy

One of the mistakes that many car dealerships do is copy content from others or borrow from competitors. There is very little to be gained that way.

Your audience may have likely come across the same content, and they could easily take you out of their consideration list. On top of it you may even face legal issues. All in all it is really not worth the effort.

The best way to go is to tell your own stories.

3. Post Simple yet Meaningful Storytelling Content

Simplicity works all the time because it’s easier for your prospects to grasp and recall the content. Many dealers forget this simple rule, convolute the story, and lose potential customers and reviews.

4. Use Your Prospects’ Language

To connect well with prospects, you need to carefully listen and converse in their language.

Before coming up with storytelling content, research your audience, understand their pain points and expectations from your auto dealership.  

5. Storytelling Content Must Evoke Emotions

Emotions play a vital role in storytelling. Storytelling content must evoke emotions in your prospects. If you have their attention and emotional connect within the first 10 seconds, then no one can stop you.

Bonus: Content Authenticity is Important

If your prospects go through your content, then they should be easily able to recognize that it’s your story. The key is consistency in your storytelling approach to marketing and communication.

For more successful storytelling content tips, Get in Touch.