Using Online Customer Reviews to Promote your Car Dealership: 7 Tips
With more than 93% of consumers looking for online reviews before making a purchase decision, it is always a good idea to include more positive customer reviews in dealer marketing.
Here are 7 ways to use
online customer reviews to drive in more sales:
1. Publish reviews on
your car dealer website
This might sound
obvious, but many dealerships still fail to understand how important it is to
publish at least a couple of good reviews every week.
There are several ways
of doing this, and one of the easiest is to use the Buyerater app. Here is
a video on how
Buyerater works.
2. Create a Review
page
Adding a dedicated web
page for testimonials is perhaps one of the best ways of promoting reviews. It
doesn’t take too much effort, and the purpose it serves is worth all of
it.
However, someone at the dealership still needs to take charge of
the page and keep it updated regularly.
3. Share customer
reviews on social media
There is no denying
the fact that social media is incredibly powerful in promoting your auto
dealership. Whenever you receive positive reviews from your customers, share it
across your social channels.
Use relevant hashtags
in your posts to boost your dealer brand's exposure and to reach out to a wider
audience base.
4. Add reviews to
promotional email
Adding a few
customer testimonials in your promotional emails can be a great way of sharing
reviews. You can also add links to your social media handles to boost
engagement rates.
5. Create case studies
Instead of posting a
simple testimonial, you can create case studies to tell your audience how you
went above and beyond to meet customer needs.
Add relevant metrics
in your case study to make it even more authentic.
6. Post video
testimonials
Research shows that
video content can drive in 86% more conversions, compared to just text, and all
you need is your cellphone camera. Go for it without even giving a second
thought.
Here are a few things
to keep in mind:
- Try to keep it short
- Focus on the video quality
7. Take advantage of Google
Encouraging loyal
customers to add reviews to Google services like Google My Business will help
you in local searches. Try it.