How to use Pinterest to boost your online reputation and drive in more sales

Here are nine tips on how to ace your Pinterest marketing and boost  both sales and positive reviews.

1. Pin regularly

To make the most of your Pinterest marketing efforts, you must pin often. Regular pinning ensures that your content will reach a wider audience base. 

For dealerships, Pinterest recommends pinning about five times a day. 

2. Schedule your pins

Create a Pinterest content calendar to schedule and organize your pins efficiently. A content calendar enables you to plan ahead, saves time, and acts as a scrapbook  for all your creative ideas. 

You can also make use of the Pinterest secret board to save ideas or information for later. 

3. Use inspiring images

Pinterest is a visual platform, so your images must be appealing.

Vertical pins with an aspect ratio of 2:3 to 1.3:5 are highly recommended. 

4. Write compelling descriptions

Visuals are undoubtedly important for your pins and boards, but captions also matter. Make sure that the description in your pin is compelling, just like your images.

Here are a few things you must include:

• Relevant keywords
• Dealership name
• A call to action
• Lots of enticing details

5. Include links

The basic purpose of Pinterest marketing is to drive in more traffic to your website and blog. Add links to your description on pins and boards to make it easy for visitors to find your car dealer site.

6. Take advantage of Pinterest analytics

Take advantage of Pinterest’s analytics to take your marketing strategy to the next level.

Explore analytics to research your target audience, find out what type of content works better, and which board is driving the most traffic to your auto dealer website. 

7. Use Rich pins

Rich pins are specialized pins that allow dealerships to include additional information about their pinned images. App pins, recipe pins, article pins, and product pins are all rich pins.

Article and product pins are best suited for car dealers. 

8. Tag influencers in your pins

Tag influencers in relevant pins to get their attention. You can also consider sharing influencer content to make stronger connections and receive more traffic. 

9. Host Pinterest contests

Pinterest contests are a great way of boosting engagement and follower count.

One of the easiest types of Pinterest contests you can host is the "Pin to Win” Contest. This contest simply requires users to repin one of your images from a selection.