Customer Reviews: 7 Effective Email Tips That Work

Here are some effective email review request tips for your dealership.

1: Personalize Your Emails

It’s always best to add a personal touch to your marketing email and customer communication. This is especially true when you are requesting a customer review and would like reviewers to recall good memories.

Try to mention the receiver’s name instead of just a ‘Hi’ or ‘Dear’. Be caring.

2: Use Short, Simple, and Compelling Text

No one has the time and patience to read long email. Remember, most of your customers and prospects will be reading email on their mobiles. Work on short and simple, and compelling email communication.

Remember the thump rule - more the number of paragraphs, less the conversion.

3: Keep it Interesting

Make your review requests interesting. Use bright colors, eye-catchy shapes, graphs, and more to compel reviewers to write a review for your dealership.

4: Segment your Email Communication

If possible, segment your reviewers, and change the tone of email to resonate with customer preferences.

For example, the email tone when addressing the luxury segment needs to be significantly different than when addressing the entry level hatchback segment.

5: Leverage Your Dealer Branding

As soon as your prospective reviewers look at your email, they should be able to recognize that it’s from your dealership. Match the colors, fonts, and logo of your dealer brand in your review request emails.

6: Ease the Review Process

Make the review process easy for your reviewers. Simple buttons, ratings, closed questions, etc. work better than open-ended review questions.

7: Offer Rewards

Offer an interesting reward for the best crafted review of the month.

If you are able to get good results with the other tips, then you may want to avoid this one. If not, there’s no harm in trying.