As a
dealer, good customer reviews have a positive impact on your credibility and
online reputation. When you receive these customer reviews, don’t forget to
showcase it.
One of
the best places to start is on social media platforms.
1. Convert Customer Reviews
into Short Videos
Visual
content is processed and recalled far more easily than text content. Shoot short
videos of customer experiences on your smartphones and share them on the social
media pages of your auto dealership.
Even
better, try live videos.
2. Showcase Online Reviews on Your
Facebook Business Page
Facebook allows customers to rate and post online reviews on your business page. Use this feature to encourage and promote online reviews.
Since the ratings are on
your dealership’s Facebook business page, it will be easily visible to
prospects looking for local dealers.
3. Create a Link Post on Social
Media Platforms
Create
a link post on your Facebook or Twitter or Pinterest business page that
redirects to your customer reviews.
A
simple post that showcases your customer reviews is sufficient.
4. Use GIFs and Graphics
GIFs
and graphics can be used to highlight your customer reviews. You can add online
reviews and photos of your reviewers, design a GIF or graphic, and publish on
social media.
5. Promote Detailed Positive Customer
Reviews
Share and
promote positive customer reviews that explain why customers choose your dealership.
You
can also use your positive reviews on social media as a part of your marketing
content.
6. Create Stories to Upload
Every Day
Create
short Facebook and Instagram stories to attract viewers to your business page. Your
audience will be able to find these stories when they scroll through their
social media feed.
7. Use Customer Reviews as Testimonials
Happy
customers help your dealership in many ways and positive reviews are one of
them. You may use positive reviews as testimonials in marketing collateral.
To know more about showcasing customer reviews on social media platforms, Contact Us.